In this area you will find various marketing information and possibly some tools you can use to grow your store.
Retailer Guide to Maximizing Sales and Profitability
1. Differentiate Your Business
Unless you're the lowest cost provider, you can't compete on price. Your basic overhead demands that you sell a premium product line that differentiates your business from others
Cultivate unusual products
Maintain product line diversity
Provide unexpected service
Bind yourself to your customers
Develop systems to maintain quality
2. Use Promotions (not "sales") to Increase Volume
"Sales" increase traffic but attract discount shoppers while "promotions" attract people because of product interest.
Sell Valentine's Day roses with a "gift coupon" for a dozen roses in July at a special price, when your cost is low and you need the traffic
Since February, there have been some dramatic accomplishments made to Tropical Gardens. One of them was to begin the process of re-branding the products of Tropical Gardens. Our staff has known for a long time that each plant species that we offer has a personality of its own. Well now, thanks to the following creative radio ads, the public is beginning to learn about some of these interesting and irresistible personalities.
The following are among the best. To listen, click on the green arrow to play the ad you want to hear. The orange square stops the playback.
Marketing Information
