1. Differentiate Your Business

Unless you're the lowest cost provider, you can't compete on price. Your basic overhead demands that you sell a premium product line that differentiates your business from others

2. Use Promotions (not "sales") to Increase Volume

• "Sales" increase traffic but attract discount shoppers while "promotions" attract people because of product interest.
• Sell Valentine's Day roses with a "gift coupon" for a dozen roses in July at a special price, when your cost is low and you need the traffic
• Have a "wierd" plant "sale"
• Do a Cactus promotion
• Offer seasonal Porch and Patio items

• Or just have a fun "customer appreciation" event
• Have a free plant potting event
• Free coffee day
• Give something away--yes, for free!
• Decorate window or store to reflect promotion theme
  
  • Cactus Promo -- Sombrero, cow skull, tumbleweeds, etc
  • Tropical Plant Promo -- Grass skirts, leis, parrots, sand, seashells, etc
  • Spring -- Pottery bench, tools, containers, etc.

3. Fill Customers' Special Requests. "It's not a problem, it's an opportunity!"  Bring them in the 1st time and keep them coming back again and again, without spending large amounts on advertising.

4. Improve the Power of Your Sales Floor

• Clean, neat AND bright
• Something different, something exciting every week.
• Something special by the cash register
• Have products that get them to smile; always have something fun to sell.